Astral is a leading Southern African integrated poultry producer. Key activities comprise manufacturing of animal feeds, broiler genetics, production and sale of day-old chicks and hatching eggs, breeder and broiler production, abattoir and further processing operations and sales and distribution of various key poultry brands.
We have four fully integrated broiler
production, processing, distribution,
sales and marketing operations with
a combined processing capacity of
5 240 000 processed broilers per
week made up as follows:
|County Fair||1600 000|
|Mountain Valley||190 000|
County Fair (Western Cape), Festive (Olifantsfontein) and Mountain Valley (Camperdown) market and distribute a full range of fresh and frozen poultry products whereas Goldi (Standerton) primarily manufactures individually quick frozen (“IQF”) products.
County Fair, Goldi and Mountain Valley market and distribute a full range of value added products comprising frozen reformed crumbed and ready-to-eat chicken products.
National Chicks has operations in
KwaZulu-Natal, Gauteng and Swaziland
and conducts business as a day-old
chick and hatching egg supplier to our
integrated broiler operations and the
independent non-integrated broiler
producers in South Africa, Swaziland,
Botswana and Mozambique. National
Chicks supplies small hatcheries in Africa
with fertile eggs and has a technical team
servicing its customer base.
Ross Poultry Breeders situated in
KwaZulu-Natal and Gauteng, is the sole
distributor and supplier of Ross 308
parent breeding stock to the South
African broiler industry. The company
has a technical agreement with Aviagen
Limited, a multi-national company that
holds the worldwide proprietary rights
to the “Ross” brand. The company
has entered into an agreement with
Aviagen for the exclusive South African
rights to the International Ross 308
broiler/breeder that is world renowned
for its superior broiler and breeder
The South African operations consist of
mills located in Standerton, Randfontein,
Delmas, Paarl, Port Elizabeth,
Pietermaritzburg and Ladismith.
These seven strategically placed feed mills are well equipped to produce and distribute a wide range of specialised products for all commercially farmed animal species.
The other African operations consist of a feed mill in Lusaka (Zambia) and an 80% shareholding in a mill in Maputo (Mozambique).
Central Analytical Laboratories (CAL)
analyses animal feed and water samples
for our own requirements and for the
agricultural sector in South Africa.
To be the best cost integrated poultry
producer in selected African countries.