Joined Golden Lay Farms, a division of Tiger Brands, the leading egg producing organisation in Southern Africa, in October 1984 as Assistant Farm Manager. Spent 18 years with the group in various positions including Sales Director from 1996 to 2002. Joined Astral Foods Limited in May 2002 as Manager of Retail Sales for Meadow Feeds before being appointed as Sales and Marketing director in August 2002.

Appointed as Managing Director for the Animal Feeds division in July 2004 responsible for Meadow Feeds Southern Africa and various other service related business units. Appointed as Chief Executive Officer of Astral Foods Limited on 1 May 2009.

Employed by ICS Group Limited before the acquisition of ICS by Tiger Brands, where he held positions in operational financial management, tax management, project management and later as Group Financial Manager. He later joined Genfood as Group Financial Manager for two years before joining Astral in February 2001 as Group Financial Manager. He was appointed as Chief Financial Officer on 1 May 2009.

Member of the Social and Ethics Committee from November 2011

Started his career in 1997 as Animal Nutritionist for Meadow Feeds Delmas and Meadow Feeds Welkom. In 1998 he was appointed as the Technical Manager for Meadow Feeds Delmas, and in 2001 appointed as the Technical Manager for Meadow Feeds Northern Region. In 2004 he was appointed as the Managing Director of Provimi SSA (previously Nutec Southern Africa), and in 2006 he was appointed to the position of Chief Operating Officer for Meadow Feeds in the Western Cape.

Appointed as Director: Business Development of Astral Operations Limited on 1 November 2010.

Having previously farmed in the KwaZulu-Natal midlands, he joined Meadow Feeds as a Technical Advisor in 1998 as part of the team that established the Eastern Cape operations. He holds a BSc Agriculture degree from the University of Natal and a Master’s degree in Business Management from Henley Management College, UK, and is a Registered Professional Scientist with the South African Council for Natural Scientific Professions. In 2000 he became the Technical Support Manager for the Eastern Cape before moving to Meadow Paarl as Sales Manager in 2002. Originally appointed as General Manager of the Port Elizabeth mill in March 2005 he became Chief Operating Officer of the Eastern Cape region in July 2006 before heading the formation of the Cape Region in November 2010 as Chief Operating Officer responsible for the Paarl, Ladismith and Port Elizabeth operations. He was appointed as Managing Director of Meadow Feeds in February 2012.