Earlybird

The Earlybird story began in 1968 as a small farming operation in Standerton, driven by a vision to provide South African families with high-quality, affordable poultry while uplifting surrounding communities. This humble beginning laid the foundation for Astral Foods, one of southern Africa’s leading integrated poultry producers, featuring brands like Goldi Chicken and County Fair.

Now, building on this rich heritage, Earlybird is stepping out as a premium standalone brand within the Astral Foods stable, offering superior quality lifestyle food products. Their new range includes Superior Southern Style Crumbed Chicken in thighs or strips, pre-cooked and perfect for oven baking or air frying, designed for modern consumers who value both convenience and quality in their meals.