Values

Our Culture

Our culture centres around our Astral family and the way we do things in order to be the best low-cost producer of high-quality poultry meat and animal feed products. The Astral culture is disciplined, transparent, agile, entrepreneurial and fit for purpose. We continuously grow, foster and embed our Astral culture through an ethical value system characterised by integrity, respect, engagement, ownership, accountability and transparency. We work in a fast-paced environment with high levels of trust, professionalism, dedication and courage. We are immensely proud of what we stand for.

Developing Talent

Astral invests in its people and has experienced, long-serving employees with an industry-leading track record, supported by skills development programmes through leading tertiary institutions. Astral also offers competitive remuneration structures, broad-based skills development programmes, visible succession plans and a culture of promoting from within, thereby ensuring that people development and retention embed strong support for the company’s long-term growth.

Customers

Astral builds strong relationships with its customers, fostered by a culture of open and transparent communication, product responsibility, quality management systems, statutory and regulatory compliance coupled with a strong sense of self-regulation and high ethical standards.

Regional & National Footprint

Astral operations are well positioned relative to the major growth areas of the country, close to the supply of strategic raw materials and the demand for our products.

Astral Cares

Astral shares its affection, support and makes a telling difference through our “Six Pillars of Care” namely: Care for the Hungry, Care for the Ill and Fragile, Care for our Astral family, Care for our Communities, Care for our Producers, and Care for Animals.